Bilberry is a traditional European herb, which has been used for thousands of years for the eye area. The main therapeutic properties of Bilberry are due to its phytochemical component Anthocyanidin.

Why is Bilberry effective?

• Decreases inflammation
• Improves Eyesight
• Decreases swelling and oedema in the eye area
• Helpful astringent for the eye

Bilberry for Collagen strength

Bilberry strengthens collagen structures by supporting the cross linkage of collagen fibres. Collagen is the framework that the skin and blood vessels require for strength and flexibility. Bilberry helps to keep collagen structures strong and flexible including blood vessels in the eye area. Anthocyanidins support blood flow and the delivery of much needed nutrients and oxygen to eye tissues. Due to increased blood vessel strength, permeability is reduced, which means that capillaries and blood vessels in the eye area are toned and not leaky. No leaks = no swelling and oedema This is why Bilberry has traditionally been used for swelling and oedema for the eyes. Overall Bilberry decreases inflammation and improves eyesight. Studies have also found that Anthocyanidins can provide up to 50 times more protection than Vitamin E, and 10 times more protection than Vitamin C.

Looks like Bilberry packs a punch in the antioxidant stakes

Bilberry can be of even more benefit when combined with other active compounds with a proven track record for eye health. Eyebright: Another wonder herb for the eye area. Eyebright improves eyesight and vision by helping to prevent the secretions of fluids (‘weeping eyes’) and prevent the discomfort of eye strain and minor irritations. Eyebright has been found to be effective in deceasing inflammation and has traditionally been used to wash and bathe the eye area. Applied locally as a compress - it was used as a remedy for conjunctivitis. This herb can help with itchy and watery eyes and be beneficial for those who suffer from inflammation and oversensitivity due to seasonal weather changes. Carotenoids: Carotenoids are a family of yellow, orange and red colour compounds which are found in fruits and vegetables. These include Beta carotene, Lutein and Zeaxanthin. Carotenoids act as powerful fat soluble antioxidants which help prevent oxidation and help the detoxification of carcinogens. These red, orange and yellow compounds absorb blue light - which is the biologically damaging to the retina. Beta carotene: Beta carotene can be converted to Vitamin A (retinoic acid) if the body requires it, though it is still functional in the areas of immunity and as an antioxidant without this conversion. As an antioxidant, it has been shown to combat peroxyl free radicals and inhibit lipid degradation and acts synergistically with other antioxidants such as Vitamin C. Scientific trials have found that Beta carotene can help reduce the occurrence of cataracts, help to prevent Age Related Macular Degeneration (AMD) and help reduce photosensitivity. Lutein and Zeaxanthin: Lutein and Zeaxanthin are essential nutrients which are required in the diet on a regular basis to maintain eye health. These 2 pigments accumulate in the retina, particularly the macular region and make up the macula pigment (MP) which is a yellow pigmented spot found in the centre of the retina known as the macula. Low levels of Lutein and Zeaxanthin in the diet can directly affect the development of Age Related Macular Degeneration (AMD) later in life. Vitamin C: Vitamin C has been found to be a beneficial antioxidant in the eye area that can help to reduce intraocular pressure, support the structure and strength of collagen, and can help to strengthen the capillaries. Research has also found the link between taking Vitamin C and lowering your chances of developing cataracts.

Mr Vitamins recommends

Southernature Bilberry Vision Complete 12,000

containing herbs and vitamins clinically proven to support healthy eye function, help eyes to adapt to variations in light intensity, and assist in maintaining the health and function of the retina and lens Find out more and shop online for Southernature Bilberry Vision Complete 12000 here  References: 1) Braun, L., Cohen, M. (2007). Herbs & Natural Supplements. An evidence based guide. 2nd ed. Churchill Livingstone. pp 162-175; 178-182. 2) Balch, P, A., Balch, J, F. (2000). Prescription of Nutritional Healing. 3^rd ed. Avery Publishing, New York.